RCCFDC in conjunction with 13 other CFDC's in Eastern Ontario joined together and identified that Eastern Ontario is a tourism industry that has the ability to diversify and utilize new technologies that omplement what our natural and cultural resources have to offer.
Geocaching is a four-season, outdoor activity that combines the use of a recreational hand-held GPS unit with treasure hunting or searching for prizes at a hidden site, called a cache. GPS Treasure Hunting brings more awareness of the great wealth of natural resources connected to the tourism industry. It is a great way to learn about forest ecology, heritage and forestry. There was an extra opportunity to win significant prizes and receive value added discounts and packages from tourism suppliers, retailers, and other community organizations adding to the fun of finding caches scattered throughout Eastern Ontario. In January 2007, sixty-five prize winners were announced.
This project served to draw 2,500 geocachers/visitors to the area spending on average $100 per geocacher. They were provided with information about specific points of interest (geographical, cultural and historical), which in turn may create another visit in the near future.
Communities benefit from visitors who search, see, learn and stay awhile. |